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Wilson Farm MeatsSpecialty food & retail

100,000 people found a small-town butcher shop online.

A search presence that finally matched the loyalty inside the store.

100K+

Organic visitors

24 mo.

Measurement window

The shift

Where it started. What changed.

Before

Real-world loyalty, thin online presence

Products customers couldn't find from search

No measurement of what was working

After

100K+ organic visitors

24 months of sustained growth

A search presence that matches the storefront

What we did

5 moves, one system.

Nothing here is a deliverable for its own sake. Every piece exists to produce the numbers above.

SEO

01

Search architecture built around what customers actually type.

Website content

02

Products, hours, and ordering easy to find.

Local visibility

03

Found by locals and weekend visitors alike.

Analytics

04

Two years of measured, month-over-month engagement.

Conversion paths

05

From search result to storefront in fewer steps.

The math that matters

Month 1100K+ visitors

Organic growth measured across a 24-month window.